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ChannelAdvisor Announces Rock Bottom Golf Customer Win

ChannelAdvisor Technology Provides Rock Bottom Golf with Multi-Channel Strategy

Research Triangle Park, NC - October 22, 2004 - ChannelAdvisor Corporation, the leading provider of channel management solutions, announced today that Rock Bottom Golf, the top discount golf retailer and one of eBay`s (NASDAQ: EBAY) top sellers, has chosen ChannelAdvisor`s software and solutions as its infrastructure to help scale its business on eBay. In addition, Rock Bottom Golf has chosen ChannelAdvisor Catalog Syndication as their automated solution to create and maintain datafeed connections with multiple shopping engines, content sites and portals while side-stepping the complex challenges and scalability issues.

Five years ago, Rock Bottom Golf launched on eBay as one of the first sellers specializing in sporting goods and golf equipment. Rock Bottom Golf`s eBay Store has proven to be a highly effective sales channel. Rock Bottom Golf offers a wide variety of name brand golf merchandise including Callaway, Mizuno, Adams, Wilson, Taylor Made, Nike, Tommy Armour, Ogio and more. Their products on eBay can be found at, or direct on their e-commerce site at

"We are very excited about growing our eBay sales and launching our multi-channel online strategy," says Todd Rath, chief operating officer of Rock Bottom Golf. "We chose ChannelAdvisor as our partner because they are the leader in channel management solutions. Their flexible platform and ability to provide a scalable solution will meet our current and future business needs as we expand into new online channels."

ChannelAdvisor Catalog Syndication will allow Rock Bottom Golf to leverage a single integration with ChannelAdvisor into an unlimited array of traffic partners. ChannelAdvisor establishes and maintains the connections and manages the publishing of multiple complex and diverse datafeeds to a broad host of traffic partners including, BizRate, and many others. The ChannelAdvisor Catalog Syndication solution frees companies of the complex technology scalability and maintenance issues while enabling them to focus on growing their business and serving customers.

"We`re very excited to be working with Rock Bottom Golf to provide them with a multiple marketplace strategy allowing them to cascade product from one to many marketplaces to maximize yield," says Scot Wingo, chief executive officer and president of ChannelAdvisor.

About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable industry-leading companies, small businesses and individuals to use online marketplaces to acquire customers and maximize inventory yield throughout the product lifecycle. Our solutions combine best practices, innovative software applications and integration technology to dramatically accelerate marketplace performance. ChannelAdvisor`s clients and strategic alliances include IBM, Best Buy, Sears, Motorola, eBay, Yahoo! and ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC. For more information, visit

About Rock Bottom Golf
Rock Bottom Golf prides itself on bringing Rock Bottom Prices to all of its customers. Headed up by Todd Rath, Tom Rath and Shannon Smith, the Rock Bottom Golf team utilizes their education and past work experiences in technology, engineering, and finance to make their systems and processes as efficient as possible. They have located their only distribution center in the middle of the east coast in Norfolk, VA bringing products to 63% of its customers within 2 days with standard ground service. Quality products, fast and stellar service is what makes Rock Bottom Golf what it is today, the largest eBay player in Sports and making waves on the World Wide Web with The team at Rock Bottom Golf also brings various other products to the consumer on eBay with Rock Bottom Closeouts. These products can be found at