The #1 Amateur Golf Ball at the 2014 AT&T Pebble Beach National Pro Am
TaylorMade engineers have designed a radically new ball for competitive mid-handicappers who need more approach-shot spin. Project (a) is long off every club and feels great. Best, it helps you generate the extra spin you need to stop the ball closer to the hole, leaving you shorter putts to promote lower scores. Project (a)'s game-changing spin comes from SOFT TECH. TaylorMade's new cast urethane cover that's specially formulated to be soft, durable, and very responsive. And the performance was validated almost immediately:
At the 2014 AT&T Pebble Beach National Pro-Am, more amateurs put their trust in the performance of Project (a) than any other ball. The challenging courses of the Monterey Peninsula are the ultimate proving grounds and an incredible 83 amateur golfers played Project (a). Nearest competitor model? 25. When the dust settled and the leaderboard was final on Sunday, Project (a) helped bring home the victory to seal another #1 for the week. The most discerning amateur golfers in the world saw incredible distance off the tee, and increased spin around the greens where amateur golfers need it the most. The cast urethane cover enables superior greenside performance to stop the ball closer to the pin for shorter putts and lower scores. Imagine the performance gains you’ll see when you try Project (a).
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