No other brand has a more distinguished history and stronger connection with sport than adidas. It is their mission to be the best sports brand in the world. Everything adidas does is rooted in sport and reflects the spirit of founder Adi Dassler. His main objective was to make athletes better, with innovation at the heart of all adidas Sport Performance products. To underline adidas’ credibility as the multi-sport specialist and leverage brand strength, there is hardly any category that adidas doesn’t produce products. However, adidas doesn’t just design products for all kinds of sports. Adidas designs products for athletes. Athletes always strive for their personal best. Athletes find inspiration in sports no matter what they do. Adidas helps them to achieve their peak performance by making them stronger, smarter and cooler.